Google Shopping management, from feed to campaign
Google Shopping management covers everything that puts your products into Google's shopping results: Merchant Center setup, product feed quality, free listings, Shopping campaigns and Performance Max. Hostlyx fixes disapprovals, improves product titles and attributes in the feed, structures campaigns by margin and performance, and checks tracking so budget goes to the products that actually sell profitably.
With Shopping ads, the product feed does the job that keywords do in search ads. Google decides which searches to show a product for by reading its title, description, category and attributes. A weak feed means irrelevant clicks or no impressions at all, and no amount of bid changes will fix that.
We start in Merchant Center: account verification, shipping and returns settings, policy issues and disapproved products. Then we improve the feed itself, rewriting titles to lead with the words buyers search, filling missing attributes and adding custom labels for margin, price band and best sellers so campaigns can treat products differently.
Campaigns come last. We run standard Shopping where control matters and Performance Max where reach matters, with asset groups split by product type. Our developers can change the store when the feed needs data the platform does not export yet, such as GTINs, cost prices for margin labels or extra product attributes.
What is included
Merchant Center setup
Account verification, business details, shipping, returns and tax settings configured correctly, and policy warnings resolved so the account stays in good standing.
Feed optimisation
Product titles, descriptions, Google product categories, GTINs, brand, colour and size improved so products match the searches buyers actually make.
Disapproval fixes
Price and availability mismatches, missing identifiers, image problems and landing page issues traced back to the store and fixed at the source.
Custom labels
Products labelled by margin, price band, season and sales performance, so campaigns can bid harder on profitable items and less on the rest.
Shopping and Performance Max
Standard Shopping for control and Performance Max for reach, with product groups and asset groups structured around how your catalogue really sells.
Free listings
Products enrolled in free listings across Google surfaces, which needs the same clean feed and brings extra traffic at no cost per click.
Packages
Every project is quoted in writing in rupees before work starts, with GST shown on the invoice. The price you agree is the price you pay.
Feed fix
Stores with Merchant Center errors or disapprovals that need a clean, compliant feed first.
- Merchant Center review
- Disapproval fixes
- Title and attribute clean-up
- Free listings enabled
- Feed health report
Shopping campaigns
Stores ready to run paid Shopping with a structure built around margin and best sellers.
- Everything in Feed fix
- Custom labels
- Shopping or PMax campaigns
- Conversion value tracking
- Monthly report
Multi-market Shopping
Stores selling in several countries or currencies from one or more Merchant Center accounts.
- Everything in Shopping campaigns
- Feeds per country and currency
- Supplemental feeds
- Market-level budgets
- Monthly call
How we work
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Diagnose
We review Merchant Center diagnostics, the feed and any existing campaigns, then list what is blocking or limiting your products.
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Fix the feed
Errors are fixed at source in the store or with supplemental feeds, and titles and attributes are rewritten for the most important products first.
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Label and structure
Products are grouped by margin, price and performance, and campaigns are built so each group can be bid on differently.
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Launch and track
Campaigns go live with purchase value tracking checked against real orders, so return on ad spend is measured correctly.
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Optimise
Each month we review search terms, product performance and feed health, then adjust labels, bids and exclusions.
Questions people ask
What does Google Shopping management include?
It includes setting up and maintaining Merchant Center, optimising the product feed, fixing disapprovals, enabling free listings and running Shopping or Performance Max campaigns. Ongoing management covers search term reviews, product-level bidding, feed health checks and tracking that ties ad spend to actual orders and revenue.
Why are my products disapproved in Google Merchant Center?
The most common reasons are price or availability in the feed not matching the product page, missing GTINs or brand, images with watermarks or text, missing shipping or returns information, and policy issues with the website itself. Merchant Center diagnostics list the reason for each product, and we fix them at the source.
Should I use Performance Max or standard Shopping campaigns?
It depends on the catalogue and budget. Performance Max reaches more placements and suits stores with good conversion data. Standard Shopping gives more control over search terms and product bids. Many stores run both, using Shopping for key products and Performance Max for reach.
How do I improve product titles for Google Shopping?
Put the words buyers search first: usually brand, product type and the key attribute such as size, colour or material. Avoid promotional text and capital letters. We rewrite titles for best sellers by hand and use rules for the rest of the catalogue.
Are Google Shopping free listings really free?
Yes. Free listings show your products across Google surfaces without a cost per click. They need a verified Merchant Center account and a feed that meets Google's rules. Paid Shopping ads appear in more prominent positions, but free listings are worth having switched on regardless.
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Tell us what you need
A domain, hosting, a new website, an app or more customers. One team handles all of it, and you get a written quote before any work starts.