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Digital marketing

PPC management services across every ad platform

PPC management services plan, run and optimise paid advertising across several platforms from one budget. Hostlyx manages Google Ads, Microsoft Advertising and Meta ads together, decides how much each platform should get, keeps conversion tracking consistent across them and builds landing pages in-house. The management fee is quoted in writing, and ad spend is paid directly to each platform.

Running ads on one platform is a campaign. Running them on three is a budget problem. Google, Microsoft and Meta each report their own conversions, each claim credit for the same sale and each want more of your money. PPC management means deciding where the next rupee or pound works hardest, based on enquiries you can verify.

Our Google Ads management page covers search, Performance Max and Shopping campaigns in depth. This service sits above that: a cross-platform plan that sets budgets by platform, shares one set of conversion events between them and moves money monthly towards whichever channel is bringing in leads or sales at the best cost.

Because our team builds websites, landing pages for each campaign are designed, built and hosted by us. Ad accounts are created in your name and stay yours, and ad spend is billed by the platforms directly to your card, never through us. The management fee is quoted in writing and does not change when your ad budget does.

What is included

Cross-platform budget plan

We split budget across Google, Microsoft and Meta based on where your customers search and scroll, then rebalance monthly using verified leads and sales.

Google Ads campaigns

Search, Performance Max and remarketing campaigns built around high-intent keywords and the conversion actions that matter to your business, with negative keywords reviewed every month.

Microsoft Advertising

Campaigns on Bing, Yahoo and partner sites, often imported from Google and then adjusted, reaching desktop and business audiences at a different cost.

Meta ads

Facebook and Instagram campaigns for demand creation and retargeting, so people who saw you in search are reminded later in their feed.

One set of conversions

The same tracked events sent to every platform and checked against your CRM, so you can compare platforms fairly and spot double counting.

Landing pages built in-house

Our developers build fast, focused landing pages for each campaign and test variations, without waiting on a separate web agency.

Packages

Every project is quoted in writing in AUD before work starts, and invoiced by Zorixo Ventures Ltd. The price you agree is the price you pay.

Two platforms

Businesses starting with search ads on Google and Microsoft to capture existing demand.

  • Google Ads search campaigns
  • Microsoft Advertising
  • Conversion tracking setup
  • One landing page
  • Monthly report
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Search and social

Businesses that want search demand captured and new demand created on Meta.

  • Everything in Two platforms
  • Meta prospecting and retargeting
  • Monthly budget rebalancing
  • Landing page testing
  • Monthly call
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Full paid media

Advertisers with larger budgets across several markets or product lines.

  • Everything in Search and social
  • Performance Max and Shopping
  • Several markets or currencies
  • Offline conversion imports
  • Quarterly strategy session
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How we work

  1. Account audit

    We review existing ad accounts, tracking and landing pages, and note where money is being spent without bringing enquiries.

  2. Plan and quote

    You get a written plan naming platforms, a suggested starting budget for each, the conversions we will optimise for and the management fee.

  3. Track first

    Conversion tracking is set up and tested on every platform before campaigns launch, so early data can be trusted.

  4. Launch

    Campaigns go live with tight targeting and dedicated landing pages, starting with the platform most likely to bring results quickly.

  5. Rebalance

    Each month we compare platforms on cost per verified lead or sale and move budget towards whatever is working best.

Questions people ask

What is the difference between PPC management and Google Ads management?

Google Ads management covers one platform in depth. PPC management covers paid advertising across several platforms, usually Google, Microsoft and Meta, with one budget plan, shared conversion tracking and decisions about where money should go. If you only advertise on Google, our Google Ads management service is the closer fit.

How much do PPC management services cost?

The management fee depends on the number of platforms, campaigns and markets involved, and is quoted in writing after an account audit. Ad spend is separate and paid directly to Google, Microsoft and Meta, so you always see what the platforms charge and what our fee is.

Is Microsoft Advertising worth it alongside Google Ads?

Often, yes, especially in the UK and US and for business audiences on desktop. Search volume is smaller than Google, but competition is usually lower too. We typically import proven Google campaigns, then adjust bids and keywords based on how Microsoft traffic actually converts.

How do you stop ad platforms double counting conversions?

Each platform claims credit for any sale it touched, so totals across platforms add up to more than you made. We compare platform figures with GA4 and your CRM or order records, use consistent attribution windows and judge platforms on verified leads rather than their own reporting.

Do I own the ad accounts you manage?

Yes. Ad accounts are created under your business, billed to your card and you add us as a manager. If you stop working with us, you remove our access and keep the accounts, campaigns and all historical data.

Related services

Google Ads management with tracking you can trust

Search, Performance Max and Shopping campaigns with GA4 tracking set up first.

Social media advertising services built on creative testing

Meta, LinkedIn and YouTube ads with creative testing and Conversions API tracking.

Google Shopping management, from feed to campaign

Merchant Center, product feeds, Shopping and Performance Max managed for online stores.

Web analytics services that count what matters

GA4, Tag Manager, consent mode and conversion tracking you can actually trust.

Digital marketing agency: one plan, one team

SEO, ads, social and content run together by one team with one report.

SEO services that fix the site, not just the report

Technical fixes, on-page work, content and earned links, made directly on your site.

Tell us what you need

A domain, hosting, a new website, an app or more customers. One team handles all of it, and you get a written quote before any work starts.