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Websites, shops and web apps designed, built and hosted by one team.

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iOS and Android apps, plus the backend and admin they run on.

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Search, ads, social, content and AI search that bring customers to your site.

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Digital marketing

Web analytics services that count what matters

Web analytics services set up and maintain the tools that measure what visitors do on your website. Hostlyx configures GA4, Google Tag Manager, conversion tracking for forms, calls and sales, Search Console, Microsoft Clarity and consent mode, then builds dashboards that show which channels bring enquiries. We fix the tracking first, so marketing decisions rest on numbers you can trust.

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Most websites have analytics installed and very few have it working. Forms fire a conversion on page load, purchases are counted twice, WhatsApp clicks are not tracked at all, and the cookie banner quietly blocks half the data. Every report built on that is wrong, and so is every ad budget decision that follows.

We audit what is already there, decide with you which actions count as a lead or a sale, and rebuild the tracking around them. Tags live in Google Tag Manager so changes do not need a code release, and because our team builds websites, we can add the data layer events the site needs ourselves.

Accounts are created in your name and stay yours. We work with the free tools first: GA4, Tag Manager, Search Console, Clarity and Looker Studio. If you run ads, conversions are passed back to Google Ads and Meta so their bidding learns from real enquiries. Everything we build is documented, so your team or a future provider can follow it.

What is included

Tracking audit

We check every tag, trigger and event already on the site, find duplicates and misfires, and compare GA4 figures with your real enquiries and orders.

GA4 configuration

Property settings, data retention, internal traffic filters, cross-domain tracking, key events and audiences, set up properly and documented for your team.

Google Tag Manager

All tags move into one Tag Manager container with clear naming, so adding or changing tracking does not need a developer or a site release.

Conversion tracking

Form submissions, calls, WhatsApp clicks, bookings and purchases tracked as distinct events and sent to Google Ads and Meta for bidding.

Consent mode

A cookie banner wired to Google consent mode, so tags respect each visitor's choice and modelled data fills the gaps where consent is declined.

Dashboards and Clarity

Looker Studio dashboards that combine analytics, Search Console and ads data, plus Microsoft Clarity recordings and heatmaps to see where visitors get stuck.

Packages

Every project is quoted in writing in AUD before work starts, and invoiced by Zorixo Ventures Ltd. The price you agree is the price you pay.

Tracking setup

Sites with no analytics, or analytics nobody trusts, that need a clean starting point.

  • GA4 and Search Console
  • Tag Manager container
  • Core conversion events
  • Consent banner and mode
  • Setup document
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Full measurement

Businesses running ads that need every lead and sale attributed to the right channel.

  • Everything in Tracking setup
  • Ads conversion imports
  • Enhanced conversions
  • Microsoft Clarity
  • Looker Studio dashboard
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Ongoing analytics

Teams that change the site often and want tracking checked and reported every month.

  • Monthly tracking health check
  • New events as pages launch
  • Dashboard upkeep
  • Monthly insight summary
  • Quarterly review call
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How we work

  1. Agree the goals

    We list the actions that matter to your business, such as enquiries, calls, bookings or sales, and decide how each one should be counted.

  2. Audit

    We review the existing tags, accounts and data, note what is broken or duplicated and confirm who owns each account.

  3. Build

    Tags, triggers, data layer events and consent settings are built in Tag Manager and tested in preview before anything goes live.

  4. Validate

    We submit real test enquiries and orders, then check they appear once, in the right place, in GA4 and the ad platforms.

  5. Report

    You get a dashboard and a plain explanation of what is tracked, where to find it and what the numbers mean.

Read before you decide

PPC Management: Fees, Work and Reporting How PPC management works: flat, percentage-of-spend and hybrid fee models explained, what an agency should do each month and what good reporting shows. Redesign a Website Without Losing SEO How to redesign a website without losing search traffic: a content inventory, a 301 redirect map, Search Console steps and analytics that keep recording.

Questions people ask

Why do my GA4 numbers not match my actual sales or leads?

Common causes are tags firing twice, conversions triggered on page load instead of on submit, payment pages on another domain breaking the session, ad blockers and consent banners blocking tags. An audit compares GA4 with your real records to find which of these is behind the gap.

Do I need Google Tag Manager if I already have GA4?

You can run GA4 without it, but Tag Manager makes tracking far easier to maintain. Every tag sits in one place, changes are tested in preview mode and you do not need a code release to add a new event. It also keeps ad platform tags organised and consent-aware.

What is Google consent mode and do I need it?

Consent mode tells Google tags whether a visitor accepted or declined cookies, and adjusts what they collect. If you have visitors from the UK or EU, or run Google Ads there, it is effectively required. It also lets Google model conversions from visitors who declined, so reports are less incomplete.

Is Microsoft Clarity free and is it safe to use?

Clarity is free and records anonymised sessions and heatmaps. We mask form fields and personal data, and load it only after consent where the law requires that. It is useful for seeing where visitors hesitate or rage-click, which numbers alone do not show.

Who owns the analytics accounts you set up?

You do. GA4 properties, Tag Manager containers, Search Console and Clarity projects are created under your business account, with us added as users. If you stop working with us, you remove our access and keep all the data and configuration.

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Crawling, indexing, Core Web Vitals and schema, fixed on the server by our own team.

Google Ads management with tracking you can trust

Search, Performance Max and Shopping campaigns with GA4 tracking set up first.

Digital marketing agency: one plan, one team

SEO, ads, social and content run together by one team with one report.

SEO services that fix the site, not just the report

Technical fixes, on-page work, content and earned links, made directly on your site.

Local SEO services for businesses customers search nearby

Google Business Profile, reviews, citations and location pages for nearby customers.

Tell us what you need

A domain, hosting, a new website, an app or more customers. One team handles all of it, and you get a written quote before any work starts.

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