Conversion rate optimization services based on evidence
Hostlyx conversion rate optimization services find out why visitors leave without inquiring or buying, then fix it. We review your analytics, watch heatmaps and session recordings in Microsoft Clarity, write clear hypotheses, run A/B tests where traffic allows, and fix forms and checkout problems directly on your site. We report what changed honestly and never promise a set uplift.
Most websites lose far more visitors than they keep. Some leave because the offer is not right for them, which no design can fix. Many leave because a form asks too much, a button is hidden on mobile, shipping costs appear late, or a page loads too slowly. Those problems can be found and fixed, and fixing them makes every marketing channel work harder.
Our CRO work starts with evidence, not opinions. We check that analytics and conversion tracking are accurate, then follow the funnel to see where people drop out. Microsoft Clarity heatmaps and session recordings show what visitors actually do on those pages. Each problem becomes a written hypothesis explaining what we will change, why, and how we will know if it worked.
Where traffic is high enough, we test changes with proper A/B tests. Where it is not, we make clear fixes and compare results carefully over time. Because our developers build and host websites, changes to forms, checkout, page speed and templates are made by us directly, on WordPress, WooCommerce, Shopify or custom code, without waiting on another team.
What is included
Analytics and tracking review
GA4 events, goals and funnels checked for accuracy first, because conversion work built on broken tracking leads to confident but wrong decisions.
Heatmaps and recordings
Microsoft Clarity set up to show where visitors click, scroll, hesitate and rage-click, with recordings reviewed on the pages that matter most.
Written hypotheses
Each opportunity written as a hypothesis stating the problem, the change, the evidence behind it and the result we expect to see.
A/B testing
Tests designed and run where traffic is sufficient, with sample sizes planned in advance and results read carefully before any winner is declared.
Form fixes
Fewer fields, clearer labels, helpful error messages and mobile-friendly inputs, so more of the people who start a form finish it.
Checkout fixes
Guest checkout, delivery costs shown earlier, trusted payment options and fewer steps, made directly by our developers on WooCommerce, Shopify or custom stores.
Tools and platforms: Microsoft Clarity, Google Analytics 4, Google Tag Manager, WooCommerce, Shopify
Packages
Every project is quoted in writing in USD before work starts, and invoiced by Zorixo Ventures Ltd. The price you agree is the price you pay.
CRO audit
Sites that want to know where and why visitors drop out before changing anything.
- Tracking accuracy check
- Funnel analysis
- Clarity setup and review
- Prioritized hypotheses
- Written report
Fix sprint
Businesses ready to act on clear problems found in an audit.
- Everything in the CRO audit
- Form improvements
- Checkout or inquiry flow fixes
- Mobile usability fixes
- Before and after comparison
Ongoing CRO
Higher traffic sites that can learn from a steady program of tests.
- Monthly test plan
- A/B test build and setup
- Clarity review each cycle
- Results reporting
- Fixes rolled out by our developers
- Quarterly strategy review
How we work
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Check tracking
We confirm analytics and conversion events record correctly, fixing them first if needed, so every later decision rests on accurate data.
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Find the leaks
Funnels, heatmaps and session recordings show where visitors drop out and what seems to stop them going further.
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Written quote
You receive a fixed written quote for the audit, fixes or test program, listing exactly what is in scope.
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Hypothesize and prioritize
Problems become written hypotheses, ranked by likely impact, confidence and effort, and agreed with you before any change.
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Test or fix
Changes are A/B tested where traffic allows, or rolled out and measured carefully where it does not.
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Report and repeat
Results are reported plainly, including tests that did not win, and the next round is planned from what we learned.
Questions people ask
Can you guarantee an increase in conversions?
No. Some changes help, some make no difference and some lose, which is exactly why we test. We guarantee careful work, accurate tracking and honest reporting of every result, including the tests that did not win, so you can trust the changes that do.
Why do you use Microsoft Clarity?
Clarity provides heatmaps and session recordings free of charge and works alongside GA4. It shows how real visitors behave on each page, which helps us understand why numbers look the way they do. Recordings respect privacy settings, and sensitive fields are masked.
What if my site does not get much traffic?
Formal A/B tests need a reasonable number of conversions to be reliable. On smaller sites we focus on clear usability problems found in recordings and analytics, fix them, and compare results over a sensible period instead of running tests that cannot reach a conclusion.
How is CRO different from a redesign?
A redesign changes most of the site at once, which makes it hard to know what helped. CRO changes specific things for specific reasons and measures each one. Many sites gain more from fixing their forms and checkout than from a new look.
Do you need access to my website?
Yes, to make fixes and install tracking we need access to your CMS or code, plus your analytics and tag manager. If you prefer your own developers to make changes, we can supply detailed specifications instead and check their work before tests go live.
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Tell us what you need
A domain, hosting, a new website, an app or more customers. One team handles all of it, and you get a written quote before any work starts.