Social media advertising services built on creative testing
Social media advertising services plan and run paid campaigns on platforms such as Facebook, Instagram, LinkedIn and YouTube. Hostlyx sets up the Meta pixel and Conversions API so results are measured reliably, tests ad creative in a structured way to find what works, targets audiences by intent and stage, and builds landing pages in-house. Ad spend is paid directly to each platform.
Paid social is different from organic posting, and it needs different skills. Our social media marketing page covers calendars, posts and community. This page is about paid campaigns, where the work is choosing audiences, testing creative and making sure the platform knows which clicks turned into customers. The goal is inquiries and sales at a cost you can live with, not likes or reach for their own sake.
On social platforms the creative does most of the targeting. Meta and YouTube now find audiences largely by reading the ad itself, so the biggest gains usually come from testing hooks, formats and offers rather than adjusting interest settings. We run creative tests in a planned order and keep what wins.
Measurement comes first. Browser tracking alone misses a growing share of conversions, so we set up the Meta pixel alongside the Conversions API, and LinkedIn's Insight Tag with its own conversions API where it fits. Better signals mean the platforms optimize for real inquiries, not cheap clicks, and your reports finally match what the sales team sees.
What is included
Meta ads
Facebook and Instagram campaigns for prospecting, retargeting and catalog sales, built with simple account structures that give the algorithm enough data to learn.
LinkedIn ads
Sponsored content, lead gen forms and conversation ads targeted by job title, company size and industry, for B2B offers worth the higher cost per click.
YouTube ads
In-stream, Shorts and in-feed video campaigns to build awareness and retarget site visitors, measured on views, engagement and assisted conversions.
Creative testing
Planned tests of hooks, formats, offers and visuals, a few variables at a time, so you learn what drives results instead of guessing.
Pixel and Conversions API
Meta pixel and Conversions API set up with event deduplication, plus LinkedIn Insight Tag, so conversions are counted reliably despite browser restrictions.
Audiences and retargeting
Customer lists, website visitors, video viewers and lookalike audiences organized by funnel stage, with frequency capped so the same people are not shown one ad until they tire of it.
Packages
Every project is quoted in writing in USD before work starts, and invoiced by Zorixo Ventures Ltd. The price you agree is the price you pay.
Meta starter
Businesses starting paid social on Facebook and Instagram with a clear offer.
- Pixel and Conversions API
- Prospecting campaign
- Retargeting campaign
- Monthly creative test
- Monthly report
Multi-platform
Brands that want Meta plus LinkedIn or YouTube working together on one plan.
- Everything in Meta starter
- LinkedIn or YouTube campaigns
- Creative testing roadmap
- Landing page built in-house
- Monthly call
Full paid social
Advertisers running several offers, products or markets across all three platforms.
- Meta, LinkedIn and YouTube
- Catalog and lead form ads
- Fresh creative each month
- Several markets
- Quarterly strategy session
How we work
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Audit and tracking
We review existing accounts, then set up and test the pixel, Conversions API and Insight Tag before any budget is spent.
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Plan
You get a written plan naming platforms, audiences, offers, a suggested starting budget and the management fee quoted in writing.
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Creative
We prepare the first round of ad variations from your photos, videos and brand, or produce new creative where needed.
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Launch and test
Campaigns launch with planned creative tests, and early results are judged on cost per lead or sale, not reach.
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Scale
Winning ads and audiences get more budget, weak ones are switched off and the next creative test is planned.
Questions people ask
What is included in social media advertising services?
It covers campaign planning, audience setup, ad creative and copy, pixel and Conversions API setup, launching and managing campaigns, creative testing, budget management and monthly reporting. It differs from social media management, which covers organic posts and community rather than paid campaigns.
What is the Meta Conversions API and do I need it?
The Conversions API sends conversion events from your server to Meta, alongside the browser pixel. It recovers conversions that ad blockers, browser privacy rules and cookie choices hide from the pixel. For most advertisers it noticeably improves measurement and gives Meta better data to optimize campaigns.
Are LinkedIn ads worth it for B2B?
LinkedIn clicks cost more than Meta, but the targeting by job title, seniority and company is far more precise. For B2B offers with a high deal value, the cost per qualified lead can still be lower. We test it with a defined budget before scaling.
How much should I spend on social media ads?
It depends on the platform, the market and how much data the campaign needs to learn. We suggest a starting budget in the written plan, enough to test properly. Ad spend is paid directly to Meta, LinkedIn or Google, separate from our management fee.
Do you create the ads as well as manage them?
Yes. We write ad copy and produce image and short video variations from your brand assets, product photos and footage. Where you have a design team, we can work from their files and focus on testing and campaign management instead.
Related services
Social media marketing agency for Instagram, Facebook and LinkedIn
Instagram, Facebook and LinkedIn content, short video and paid social, planned monthly.
PPC management services across every ad platform
Google, Microsoft and Meta ads run from one budget plan with shared tracking.
Web analytics services that count what matters
GA4, Tag Manager, consent mode and conversion tracking you can actually trust.
Copywriting services for pages that need to sell
Website, landing page, product and email copy written to turn visitors into inquiries.
Digital marketing agency: one plan, one team
SEO, ads, social and content run together by one team with one report.
SEO services that fix the site, not just the report
Technical fixes, on-page work, content and earned links, made directly on your site.
Tell us what you need
A domain, hosting, a new website, an app or more customers. One team handles all of it, and you get a written quote before any work starts.