AI search optimization (GEO): generative engine optimization for your site
Generative engine optimization (GEO) is the work of making your website easy for AI assistants such as ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews to find, understand and cite. Hostlyx checks crawler access, makes your business facts consistent, writes quotable answer passages, adds structured data and measures AI referrals. No one can guarantee a citation, and we never claim to.
More buyers now ask an AI assistant before they open a search results page. The assistant reads a handful of sources, writes an answer and sometimes links to the pages it used. If your site blocks AI crawlers, hides key facts inside images or scripts, or describes your business differently from page to page, it is easy for an assistant to skip you and quote a competitor instead.
Hostlyx approaches GEO as an extension of good SEO, not a separate trick. We check robots.txt and server rules so the crawlers you choose can reach your pages, make your name, services and locations consistent across the site and the wider web, and rewrite key sections so each one opens with a short, factual answer that stands on its own when quoted.
Because our team also builds and hosts websites, we can make these changes ourselves on WordPress, Shopify or custom code. We add schema markup, can publish an llms.txt file as an optional extra, and set up reporting so you can see visits arriving from AI assistants in your analytics. We are honest about the limits: AI answers change often, and nobody controls which sources they cite.
What is included
AI crawler access check
We review robots.txt, firewall and CDN rules so the GPTBot, PerplexityBot, Google and Bing crawlers you choose to allow can actually reach and read your pages.
Entity clarity
Your business name, services, locations and people described the same way across your site, profiles and directories, so assistants can connect the facts to you.
Answer passages
Key pages rewritten so each section opens with a short, self-contained answer that an AI assistant can quote accurately without needing the rest of the page.
Structured data
Organization, Service, Product, FAQ and Article schema in JSON-LD that matches the visible page, validated and kept up to date as content changes.
llms.txt, if you want it
An optional plain-text guide to your most useful pages for AI tools. Support for it varies between platforms, so we treat it as a small extra, not a fix.
AI referral reporting
Analytics set up to separate visits from ChatGPT, Perplexity, Gemini and Copilot, plus regular manual checks of how assistants answer questions about your business.
Packages
Every project is quoted in writing in USD before work starts, and invoiced by Zorixo Ventures Ltd. The price you agree is the price you pay.
GEO audit
Businesses that want to know how AI assistants see them before committing to ongoing work.
- AI crawler access review
- Entity and business facts check
- Sample of AI answers about your brand
- Schema review
- Prioritized written action list
GEO setup
Sites that need the audit findings fixed properly on the website itself.
- Everything in the GEO audit
- Robots and server rule fixes
- Answer passages on key pages
- Schema markup added
- AI referral tracking in analytics
- Optional llms.txt file
Ongoing GEO
Competitive markets where AI visibility needs steady content and monitoring.
- Monthly answer and content updates
- Entity consistency upkeep
- Regular AI answer checks
- AI referral reporting
- Quarterly review of priorities
How we work
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Check what AI sees
We ask the main assistants questions your buyers would ask and record whether, and how, your business appears in their answers.
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Audit the site
Crawler access, page structure, business facts and schema are reviewed to find what stops assistants reading or trusting your pages.
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Written quote
You receive a fixed written quote listing every fix and page in scope. Nothing starts until you approve it.
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Fix and rewrite
Our developers fix access and markup while writers add answer passages and align business facts across the site and key profiles.
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Measure
AI referrals are tracked in analytics and assistant answers rechecked, so you can see what changed against the starting point.
Read before you decide
Questions people ask
Can you guarantee my business will be cited by ChatGPT or Google AI Overviews?
No. Each assistant decides its own sources and those choices change often. What we can do is remove the problems that stop assistants reading your site, make your facts clear and consistent, and give them well written passages worth quoting. We then report honestly on what we see.
Is GEO different from SEO?
It builds on SEO rather than replacing it. Many AI answers draw on pages that already rank well, so technical health and helpful content still matter most. GEO adds focus on quotable passages, entity consistency, crawler access for AI bots and measuring referrals from assistants.
Do I need an llms.txt file?
It is optional. An llms.txt file lists your most useful pages in plain text for AI tools, but support for it is uneven and Google Search does not use it. We can add one alongside other work, but crawler access, clear content and structured data matter far more.
How do you measure traffic from AI assistants?
We set up your analytics to group visits referred by ChatGPT, Perplexity, Gemini, Copilot and similar tools. Some assistant traffic arrives without a referrer and shows as direct, so we also run regular manual checks of how assistants answer questions about your business.
Should I block AI crawlers from my site?
That is your decision, and there are good reasons either way. Blocking training crawlers can protect content, while blocking search and answer crawlers can stop you appearing in AI answers. We explain the difference between the bots and set rules that match what you want.
Related services
Answer engine optimization for question-led search
Question-led content built to win featured snippets and People Also Ask boxes.
Voice search optimization for spoken, local questions
Spoken, local questions answered by your profile, listings and site content.
SEO services that fix the site, not just the report
Technical fixes, on-page work, content and earned links, made directly on your site.
Content marketing services written for search and AI answers
Blogs, guides, landing pages and newsletters written for search and AI answers.
Website development, built and hosted by one team
Business websites planned, built and hosted by one team, with a fixed written quote.
Tell us what you need
A domain, hosting, a new website, an app or more customers. One team handles all of it, and you get a written quote before any work starts.